Thrillicious! Jingles Out, Cool Songs In
"If a brand is going to spend tens of millions
of dollars for TV, radio or Web time, they want a song that has
immediate recognition and that can put you in a particular place or
time," says Martin Bandier, chairman and CEO of Sony/ATV (Michael Jackson) Music Publishing. "The world has recognized that music is the great thing
that can catch your attention. This is a good time to be in the
music-licensing revenue is up 17%, and the volume of deals is up 9% for
the fiscal year ended March 31, Bandier says. He recently named Rob
Kaplan to the new post of global marketing vice president, making it
Kaplan’s job to sell songs from Sony’s list of 750,000 to marketers and
their ad agencies.
Ad use has proved to have a payoff beyond license fees, particularly for up-and-coming artists. Billboard has even started tracking when ad use causes a tune’s sales to spurt.
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