Yesterday, Today, & FOREVER The King of Pop

John Lewis ad in Beatles song debut

by Colin Marrs,

Campaign

10-Nov-08

LONDON – John Lewis will tonight become the first UK advertiser to use a Beatles song in a major TV campaign.

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Its new Christmas spot, created by Lowe London, features the 1963 hit From Me To You, sung by members of the John Lewis music society.

A
source at Sony/ATV, which holds the copyright to the Lennon/McCartney
back catalogue, confirmed this was the first time a Beatles song had
been used by a major domestic advertiser.


He said: "This is a big deal for us."

Tom Nester-Smith, the
client services director at Lowe, said: "I had been worried that
Beatles songs would be priced out of the market, but was pleasantly
surprised that this was not the case.

"We didn’t set out to
specifically create an ad based around a Beatles song, but we found
that the lyrics summed up the ad’s message that a present’s value is in
its appropriateness, rather than its price."
He added that the Lennon/McCartney estate had given its thumbs-up to the new arrangement of the song.

Sony/ATV is a joint venture between Michael Jackson and Sony, and owns the
rights to the Northern Songs catalogue
, comprising virtually all songs
written by John Lennon and Paul McCartney.

The company signalled at the start of this year that it was prepared to license Beatles songs for use in ads.

Brand Republic

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