Sony/ATV acquires Extreme Music licence for South Africa
US-based Extreme Music library, effective 1 January 1 2009. “We are
thrilled to be representing Extreme in South Africa,” says Sony ATV
Music Publishing MD Jay Savage.
“The Extreme Music library is
one of the most used and highly respected in the world and we want to
assure production music users in South Africa that the library is open
for use across the broadest range of areas.”
Music from the
library is used in television shows, television commercials, radio
commercials, corporate videos, online content and more. The library
contains works from the likes of Quincy Jones who has also put together
a Black American Music Anthology for Extreme.
In its Director’s
Cut library, Extreme features the work of award-winning film score
composer Hans Zimmer, as well as a host of other composers covering
every conceivable film genre, from action to thriller. The X-Series
delivers great choice to production music users – everything from “Acid
Breaks” to “Zombie Hip-Hop” is available and a whole lot more in
between (including World Music and Africa Beatz).
Finger on the pulse
is a great library to work with for all these reasons – and more,” says
Savage. “The library is able to deliver to just about every conceivable
need and that makes it the first choice for many users of production
Licensing of the Extreme Music Library is done through
NORM (National Organisation for Reproduction Rights in Music in
southern Africa), while the Johannesburg-based Sony ATV Music
Publishing South Africa handles customer service directly.
ATV also handles other production music libraries including African
Soundscape (Phillip Miller), Mid Tempo Jams Vol. 1 (Terry Pinana, DJ
Bionic, Adam Howard), African Bites & Stings (Neil Solomon, Joe
Nina, DJ Bionic), and It’s called Kwaito (Terry Pinana, DJ Bionic,
[11 Feb 2009 10:09]