Yesterday, Today, & FOREVER The King of Pop

Michael Jackson Set To Dazzle At The O2 in Swarovski Crystals

With Staging Almost Set, Fans Invited to Purchase Select Extra Tickets

The Countdown begins with 21 Days Until Show Time!

Excitement is building and the tension is palpable as fans wait with
baited breath for the kick off of Michael Jackson,’s “This Is It” tour.
History will be made as Michael Jackson takes his first steps on the O2 arena stage on July 13th sparkling with Swarovski crystals.

Great news for fans! As the staging details are being finalised for the
hottest show of the decade a limited amount of seats will be released
this Wednesday, June 24th at 8am to registered fans.

“Since we put tickets on sale prior to designing the show, we were
quite conservative in holding back seats to accommodate the footprint
of this massive and technologically advanced production. Now that
Michael Jackson and Kenny Ortega are very advanced in the creative
process, our production team is prepared to open up those “holds” to
the general public. This is a great opportunity for some lucky fans to
experience entertainment history" said Randy Phillips, President &
CEO of AEG Live.

The iconic costumes and spectacular sets of Michael Jackson’s “This Is It” tour will be encrusted with over 300,000 CRYSTALLIZED™ – Swarovski
Elements, featuring 53 different shapes, 40 different sizes and 27
different colours!

“Swarovski is thrilled to partner with Michael Jackson and his creative
team for the stage and costumes. As the King of Pop, it is only natural
for him to be crowned in crystal.” Nadja Swarovski, Vice President
Swarovski Crystal Business.

Kenny Ortega, Michael’s directorial partner and creative collaborator
said, “Swarovski and their team have been incredible partners
throughout the development of This Is It! It has been an exciting
collaboration, as their support, ideas and world class products have
inspired our fashion and scenic elements to a new state of the art!”

For all fans who have registered on
but have not purchased tickets will be re-entered into the lottery
system once again to receive a code. If you haven’t yet registered do
so before Tuesday, June 23rd and you will also be entered to receive a
code. Please note, receiving a code does not guarantee a ticket.
4-ticket limit per person applies and if you have previously purchased
tickets you will not be able to do so again. Stay tuned to for more ticket information.

This will be the first chance to see the King of Pop in London in over
a decade for what will be a historic stage show, and once in a lifetime
concert experience – this really is it!

The Outside Organisation

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