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Michael Jackson’s This Is It : Advanced-sales record unmatched by any movie in history

CULVER CITY, Calif., Sept. 28 /PRNewswire/ —
Sony Pictures Entertainment, in conjunction with Sony Music
Entertainment, today announced that the first 24-hours of pre-sales
activity for Michael Jackson‘s This Is It has resulted in
record-breaking sales throughout the world as fans secure the first
tickets to the two-week, limited engagement of the highly-anticipated
motion picture.

With reports still coming in from nations around the world, it is
believed no movie in history has generated so many ticket sales so far
in advance of its release.

In North America, online ticket sellers Fandango and
MovieTickets.com report that there is extraordinary demand for the film
with hundreds of showtimes already sold out after one day of pre-sales.
Some 80% of all online ticketing service transactions were for the
film, which will debut in some markets with special advance showings
the evening of Tuesday, October 27 and will open worldwide on
Wednesday, October 28. The film is directed by long-time Jackson
collaborator Kenny Ortega.

Domestically, an unprecedented number of shows for the two-week
engagement have sold out in the first 24 hours of ticket availability
in locations from coast-to-coast, including such cities as Los Angeles,
San Francisco, Houston, Nashville and New York, among others.
Internationally, exhibitors from London and Sydney to Bangkok and Tokyo
have experienced the same epic demand.

In London, Vue Entertainment’s Film Buying Director Stuart Boreman
said Michael Jackson‘s This Is It sold more than 30,000 tickets in its
first 24-hours, setting the biggest ever one-day sales record in the
UK, eclipsing advance buying for films including Harry Potter and The
Lord of the Rings. "I’ve never seen anything like it in the 25 years I
have been film buying," Boreman said. "It’s a true phenomenon and sales
show no sign of slowing down."

In the United States, more than 500,000 fans performed searches for
showtimes on the official www.thisisit-movie.com website. Online buzz
for Michael Jackson’s This Is It was 60 percent higher Sunday than for
any other upcoming film.

Commenting on the extraordinary results, Rory Bruer, President of
Worldwide Theatrical Distribution for Sony Picture Releasing said,
"Michael Jackson’s fans all over the globe have enormous interest in
this film and we can assure they will not be disappointed. This film
delivers on everything they hope and expect to see. I think the initial
sales activity we are seeing in the United States and United Kingdom to
countries such as Australia and Thailand underscores the unique nature
of this film, which is a special celebration of Michael and his music."

In Japan, more than $1 million in ticket sales were recorded within
the first 24 hours of their release, setting an advanced-sales record
unmatched by any movie in history.

Staggering advance sales were reported in Australia, where tickets
for Michael Jackson’s This Is It purchased through Village Cinemas
exceeded the lifetime pre-sales of such blockbusters as Transformers,
and X-Men Origins.

In Bangkok, Thailand, fans lined up at box office ticket counters
throughout the city, and by the end of the first day, all tickets for
the first showings across Bangkok were sold-out.

In Los Angeles, at Regal Cinema’s LA LIVE Stadium 14, fans began
lining up on Thursday night for tickets to some of the city’s first
public showings, and within hours of Sunday morning’s starting bell for
advance pre-sales, the exhibitor reported selling out of all 3,000 of
their seats for shows on Tuesday night October 27th.

Sell-outs at theaters in France are also being reported; thousands
of fans lined up at The Grand Rex in Paris and quickly bought out the
film’s first screening there. Record-setting sales also were recorded
in Germany; hundreds of fans lined up outside one theater in Munich at
midnight to await the opening of the box office. As one German
exhibitor noted, "Something like this never happened before in Germany."

Record sales and sell-outs are also being reported in Holland, Sweden, Belgium and New Zealand, among other countries.

Moviegoers worldwide can get information for the two-week limited
engagement by visiting http://www.thisisit-movie.com. For fans wishing to
discover the closest theater playing the film near their home in North
America, please call (877) 488-4258.

PR Newswire

Reviews: Michael Jackson’s This Is It

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