Pepsi today announced an exclusive global partnership with the Estate of Michael Jackson as part of its new “Live for Now” campaign, which Pepsi fans around the world will experience in a variety of ways including an engaging retail campaign featuring one billion special edition Michael Jackson Bad 25 Pepsi cans, iconic music, epic live events and opportunities for fans to access special edition merchandise.
The partnership coincides with the 25th anniversary of Jackson’s multi-platinum BAD album and record-breaking tour, around which the Michael Jackson Estate and Sony Music have celebratory projects underway.
To celebrate Jackson’s incredible contribution to pop music, Pepsi, Sony Music and the Estate of Michael Jackson have teamed up to share new mixes of legendary Michael Jackson music from the BAD album with fans around the world, proving that the King of Pop is not only the world’s most iconic artist from the 20th century but also influencing music in the 21st century as well.
Brad Jakeman, president, Global Enjoyment Brands, and chief creative officer, PepsiCo Global Beverages Group, said, “Pepsi has always been at the forefront of pop culture, helping to shape the music landscape. This unique global partnership, around such a legendary music milestone, invites Pepsi fans from around the world to experience Michael Jackson’s music in an engaging and very NOW kind of way – it’s a model example of how Pepsi’s ‘Live for Now’ campaign can manifest itself in a way that resonates the world over.”
Pepsi will feature iconic silhouette imagery of the King of Pop on cans with the launch of collectible limited edition can designs. Pepsi will also run contests in markets around the world giving fans the opportunity to win merchandise including, a limited number of jackets inspired by the original staff BAD tour jackets and tickets to Michael Jackson THE IMMORTAL World Tour by Cirque du Soleil, the #1 touring show in North America.
“We are thrilled to bring Michael and Pepsi back together, as they were in 1988, to celebrate the 25th anniversary of the BAD album and tour and to put Michael on one billion Pepsi cans – perhaps a Guinness record,” commented John Branca and John McClain, co-executors of the Estate of Michael Jackson. Branca and McClain added, “We’re excited to see it all come to life.”
China and the United States will be among the first Pepsi markets to launch the exclusive Michael Jackson King of Pop activity in 2012, with approximately 20 additional markets in Asia, South America and Europe continuing the international roll-out throughout the rest of the year.
On May 5 in China, a 330ml limited edition can will be available at retail locations nationwide. In addition, from May 15 – June 14, 2012, fans will be encouraged to share photos of their valuable Jackson collections or original artwork celebrating him, for a chance to win tickets to Michael Jackson THE IMMORTAL World Tour by Cirque du Soleil, as part of China’s “In Honor of King of Pop MJ” promotion.
Later in May, the U.S. will launch a nationwide retail campaign including a limited edition 16oz. King of Pop Pepsi can, as well as initiate a retail, music-themed promotion.
Frank Cooper, chief marketing officer, Global Consumer Engagement, PepsiCo added, “Michael Jackson will always be the King of Pop, and his music has always inspired fans and artists alike. But, this partnership goes beyond nostalgia and will engage with consumers all around the world with iconic imagery on more than one billion Pepsi cans, digital content and epic, live events, so that they can continue to connect with Jackson’s music and honor his legendary impact on entertainment.”
Michael Jackson has a long standing relationship with Pepsi spanning more than 25 years. The legendary King of Pop starred in his first Pepsi campaign alongside his brothers in 1983, as part of the Pepsi ‘New Generation’ campaign followed by Pepsi’s sponsorship of the epic BAD Tour and the iconic “Chase” commercials which served as the impetus for the current reunion. Pepsi also featured Jackson in the ‘Music Icons’ commercial that premiered during The X Factor in 2011.
Pepsi’s new “Live for Now” campaign is a culmination of extensive global research demonstrating Pepsi fans’ desire to capture the excitement of now and live each moment to the fullest. First launched in the U.S. last month, “Live for Now” will come to life through a breadth of global, pop-culture platforms, events and unique partnerships and will begin to roll out globally throughout 2012.
Talkin’ ‘Bout Mike with Spike. twitter.com/SIEDAHGARRETT/…
— SIEDAH GARRETT (@SIEDAHGARRETT) April 17, 2012
Spike divulged how he’s had some of the greatest times of his life in Brazil like when he shot They Don’t Really Care About Us with Michael Jackson there. He provided a couple of MJ anecdotes and a short impersonation of MJ’s “falsetto” voice and his “serious/angry” voice. It was funny. I don’t know if he actually hedged on this answer because the film will be a touristy piece showcasing Brazil or if it will actually broach the subject of inequality, but he got distracted by his MJ anecdote.
On A New MJ Tribute Film
– Spike announced that he recently began filming a piece for the 25th anniversary of Michael Jackson’s Bad album.
Flush with cash from the stratospheric success of his solo career, Jackson thought seriously about buying the publishing rights to some of the songs he’d recorded years earlier as a member of the Jackson 5–including “I Want You Back,” one of hundreds in Motown’s Jobete catalog, then owned by the legendary Berry Gordy and his sister. Despite serious interest from Jackson, who was “like a son” to Gordy, the music mogul sold a 50% stake in the catalog to EMI for $132 million in 1997.
But dreams often take a lifetime to achieve, and the King of Pop seems to have realized this one posthumously. On Friday, a Sony-led team of investors purchased EMI’s entire publishing catalog for $2.2 billion. The group includes billionaire David Geffen, the Blackstone Group’s GSO Capital Partners LP, and none other than the estate of Michael Jackson (its stake is nested within Sony’s 38% share of EMI, according to sources close to the negotiations).
The move makes sense for reasons beyond just the sentimental. Michael Jackson’s estate still co-owns the separate Sony/ATV publishing catalog in a joint venture with Sony; that company, headed by former EMI chief Marty Bandier, will administer the newly-acquired EMI assets on behalf of the investors.
Still, the reunion is little more than a drop in the financial bucket. Because Sony/ATV (The Michael Jackson Estate) will soon begin receiving administrative fees from the EMI catalog’s new owners, its own value is likely north of $2 billion as well.
As for Jackson, his estate has raked in half a billion dollars since his death two and a half years ago. And though the King of Pop’s posthumous concert flick was called This Is It, he’s just getting started from a posthumous earnings perspective. Jackson’s Immortal World Tour, a partnership with Cirque du Soleil, is grossing $2.4 million a night; plans call for over 100 shows a year for each of the next three years.
INVESTOR GROUP INCLUDING SONY CORPORATION OF AMERICA ENTERS INTO DEFINITIVE AGREEMENT TO ACQUIRE EMI MUSIC PUBLISHING FROM CITI
Courtesy of Cirque du Soleil and the Michael Jackson Estate
Michael Jackson THE IMMORTAL World Tour by Cirque du Soleil
An electrifying production that unfolds inside the creative mind of Michael Jackson.
A riveting fusion of visuals, dance, music and fantasy that immerses audiences in Michael’s creative world and literally turns his signature moves upside down, Michael Jackson THE IMMORTAL World Tour unfolds Michael Jackson’s artistry before the eyes of the audience. Aimed at lifelong fans as well as those experiencing Michael’s creative genius for the first time, the show captures the essence, soul and inspiration of the King of Pop, celebrating a legacy that continues to transcend generations.
NOW ON TOUR! Tickets & Info: http://cirk.me/oDTx4T
The Canadian Press – ONLINE EDITION
‘A gift from beyond’: Cirque du Soleil’s Jackson show debuts in Montreal
By: Benjamin Shingler, The Canadian Press
MONTREAL – Michael Jackson had always hoped to do a show with Cirque de Soleil, and on Sunday that dream came true.
The “Immortal World Tour” debuted at the Bell Centre in Montreal, combining acrobatics and dance with the King of Pop’s massive catalogue of hits spanning more than four decades.
From “ABC” to “Thriller,” the high-octane performance did not disappoint.
It was also a tribute to Jackson’s lasting impact on dance and fashion _ from his patented moonwalk to his iconic white glove.
At one point, a pair of giant dancing black dress shoes with white socks graced the stage, and at another, a pack of acrobatic werewolves.
But Michael Jackson and the circus? It’s a perfect fit, according to his brother, Jackie.
“First of all, Michael is a great fan of Cirque (du Soleil). He’s seen all the shows,” Jackie, who arrived with his brothers Tito and Marlon, told reporters just before the show. “And to have Cirque and Michael together, you expect to see something fantastic.”
Jackson’s mother Katherine and his three children were also at the show, making a brief appearance beforehand for a photo-op.
The family made the trip to the premiere from Los Angeles, where the manslaughter trial of Michael Jackson’s doctor is underway.
The show packed 60 hits into about an hour and a half, starting with the Jackson 5 and ending with Jackson’s last studio album.
It did not, however, dare imitate the man himself — no single performer plays the role of Jackson.
“We were very clear on this, and I think the family was too,” said Daniel Lamarre, president and CEO of Cirque du Soleil.
Lamarre said he had the blessing of Jackson’s mother to go ahead with the show.
“Many people were interested in doing shows to pay tribute to Michael Jackson,” Lamarre said.
“His mother said Michael has always wanted to do a show with the circus, so if there is a show about Michael, it will be Cirque du Soleil.”
While a wholehearted tribute, the performance didn’t glaze over Jackson’s eccentricities, with Bubbles the chimpanzee making more than one appearance.
It also alluded to a darker side. To the tune of Jackson’s song “Childhood,” where he laments never having had one, dancers swayed above the entry sign to the now infamous Neverland Ranch while a child looked longingly through a window.
In another tune, Jackson is heard pleading “I need my privacy, get away” as clips of the TV news media play in the background.
The $60-million tour has stops in cities across Canada and the United States, beginning with Ottawa on Oct. 7.
The Jackson estate authorized and took part in the project.
Before the show, more than a hundred fans waited in the rain for a glimpse of the Jackson family on the red carpet.
One group of women wore single white gloves and black leather jackets in homage to Jackson.
“I’ve been a fan since I first saw him on TV in 1969 when I was nine,” said Montrealer Shirley Elvis.
“When I first heard this show was coming, I think everyone was in a really dark place and when we heard that they were going to do this it was like another gift from Michael from beyond.”
Chantal Tremblay, Director of Creation for Michael Jackson THE IMMORTAL World Tour, speaks about the dance and acrobatic elements that are part of the show.