FOR IMMEDIATE RELEASE – MAY 21, 2012
25th ANNIVERSARY OF MICHAEL JACKSON’S
LANDMARK ALBUM BAD CELEBRATED WITH SEPTEMBER 18
RELEASE OF NEW BAD 25 PACKAGES
MICHAEL’S PERSONAL VHS COPY OF HIS JULY 16, 1988
PERFORMANCE AT WEMBLEY STADIUM UNEARTHED FOR THE RELEASE
NEWLY DISCOVERED OUTTAKES AND DEMOS FROM BAD ALBUM
RECORDING SESSIONS TO BE RELEASED
New York, NY – Twenty-five years after the phrase “Who’s Bad” became a generation’s
cultural catchphrase, Epic/Legacy Recordings, in collaboration with the Estate of
Michael Jackson, will celebrate the legendary album and record breaking BAD tour on
September 18, 2012 with the release of a deluxe package, BAD 25, which includes three CDs,
two collectible booklets, and features the first ever authorized DVD release of a concert from the
record breaking BAD tour.
“The era of BAD represented Michael’s creative ‘coming of age’ as a solo artist in charge of
every aspect of his career – from recording to touring to endorsements to merchandising. This
was the first album on which nearly all of the songs were written by Michael. It was also was
the first album in history to produce five consecutive #1 singles and it took 2 ½ decades for
another artist to match that success. It was also the first time Michael would tour as a solo artist
– his vision, his decisions on what the show would be. The enormous success of the BAD album
and tour was a pivotal moment in Michael’s growth as a composer, performer and producer
cementing his role as the King of Pop. We are thrilled to celebrate such an historic era in
Michael’s career with this release”, stated John Branca and John McClain, Co-Executors of the
Estate of Michael Jackson.
The BAD 25 anniversary deluxe edition will feature three CDs and 1 DVD as follows:
• The highlight of the package is the DVD of Michael’s legendary July 16, 1988 concert at
Wembley Stadium. The concert is not a compilation of performances, but rather one
complete show, exactly as Michael performed it for Prince Charles, Princess Diana and
the 72,000 fans who were in the audience for that night’s sold out show. This show was
one of the record-breaking seven nights played at the venue attended by more than half a
million people – three times that many people tried to purchase tickets. The DVD was
sourced from Michael Jackson’s personal VHS copy of the performance as shown on the
JumboTrons during the concert. This footage was only recently unearthed and is the only
known copy of the show to exist. The visuals have been restored and the audio quality
enhanced so that fans can share in the excitement of that famous night
• A CD of the re-mastered original BAD album
• A CD containing previously unreleased material recorded in Michael’s personal studio at
Hayvenhurst. This material includes early demo versions of songs from the album as
well as demos for songs not included on the final album. All of this material is being
released as it was recorded during the BAD sessions. Nothing has been added. In
addition, this CD will also include new remixes from internationally renowned
• A CD showcasing the audio from the sound truck recordings of the July 16th Wembley
performance. The first-ever live Michael Jackson CD to be released, this is the only
concert from the BAD Tour known to exist on multitracks
This magnificent 3 CD/1 DVD box set will also include two extensive booklets with yet unseen
photos from the recording sessions, video sets and the concert tour, the original BAD cover art, a
two-sided poster and more. A BAD 25 two CD standard edition featuring the original album
plus the CD of demos and new remixes will also be made available as will a stand alone edition
of the DVD and a picture disc of the original album.
On June 5 in the U.S. (June 4th ex-U.S.), Epic / Legacy Recordings will re-release the original
first single from the album “I Just Can’t Stop Loving You” as a CD Single with a previously
unreleased bonus track from the BAD sessions, “Don’t Be Messin’ ‘Round (demo).” This is a
Wal-Mart exclusive CD single in the U.S. and will not be available digitally.
On June 26 a replica edition of the original 7″ vinyl of this single with the original B-side “Baby
Be Mine” will be made available to the world. The first single for BAD, “I Just Can’t Stop
Loving You,” was originally released on 7″ vinyl in 1987. The 7″ single edit of the song has
only been available on that original 7″ vinyl until now.
Recently, Pepsi announced an exclusive global partnership with the Estate of Michael Jackson as
part of its new “Live for Now” campaign. Starting this month, Michael Jackson and Pepsi fans
in more than 20 countries around the world will experience this partnership in a variety of ways,
including a retail campaign featuring one billion special edition Michael Jackson Bad 25 Pepsi
cans, live events, and opportunities for fans to access special edition merchandise and new music
from BAD 25.
The BAD album was the third Michael Jackson album produced by Quincy Jones and was
originally released on August 31, 1987. It was monumental in many ways; Michael wrote nine of
the album’s eleven tracks and received co-producer credit for the entire album. The album was #1
around the world, made history with five consecutive #1 singles on the Billboard chart, produced
ten chart-topping singles, nine ground breaking short films and to date, the Bad album
has generated over 45 Million units in sales. BAD was nominated for six Grammys and won
two; the album earned Michael the first-ever Video Vanguard Award at the MTV VMA Awards.
Songs on the original album are: “Bad,” “The Way You Make Me Feel,” “Speed Demon,”
“Liberian Girl,” “Just Good Friends” featuring Stevie Wonder, “Another Part of Me,” “Man in
the Mirror,” “I Just Can’t Stop Loving You,” “Dirty Diana,” “Smooth Criminal,” with “Leave
Me Alone” added to the album once released.
The BAD World Tour was Michael’s first concert tour as a solo artist. The legendary tour
included 123 concerts attended by more than 4.4 million fans over sixteen months. When it
concluded, the tour had shattered all previous touring records for attendance and total gross
revenue adding three new entries in the Guinness World Records for the largest grossing tour in
history, the tour with the largest attended audience and the most sold out shows at Wembley
More details on this and other exciting projects relating to BAD’s 25th anniversary will be
The Michael Jackson Estate
Pepsi today announced an exclusive global partnership with the Estate of Michael Jackson as part of its new “Live for Now” campaign, which Pepsi fans around the world will experience in a variety of ways including an engaging retail campaign featuring one billion special edition Michael Jackson Bad 25 Pepsi cans, iconic music, epic live events and opportunities for fans to access special edition merchandise.
The partnership coincides with the 25th anniversary of Jackson’s multi-platinum BAD album and record-breaking tour, around which the Michael Jackson Estate and Sony Music have celebratory projects underway.
To celebrate Jackson’s incredible contribution to pop music, Pepsi, Sony Music and the Estate of Michael Jackson have teamed up to share new mixes of legendary Michael Jackson music from the BAD album with fans around the world, proving that the King of Pop is not only the world’s most iconic artist from the 20th century but also influencing music in the 21st century as well.
Brad Jakeman, president, Global Enjoyment Brands, and chief creative officer, PepsiCo Global Beverages Group, said, “Pepsi has always been at the forefront of pop culture, helping to shape the music landscape. This unique global partnership, around such a legendary music milestone, invites Pepsi fans from around the world to experience Michael Jackson’s music in an engaging and very NOW kind of way – it’s a model example of how Pepsi’s ‘Live for Now’ campaign can manifest itself in a way that resonates the world over.”
Pepsi will feature iconic silhouette imagery of the King of Pop on cans with the launch of collectible limited edition can designs. Pepsi will also run contests in markets around the world giving fans the opportunity to win merchandise including, a limited number of jackets inspired by the original staff BAD tour jackets and tickets to Michael Jackson THE IMMORTAL World Tour by Cirque du Soleil, the #1 touring show in North America.
“We are thrilled to bring Michael and Pepsi back together, as they were in 1988, to celebrate the 25th anniversary of the BAD album and tour and to put Michael on one billion Pepsi cans – perhaps a Guinness record,” commented John Branca and John McClain, co-executors of the Estate of Michael Jackson. Branca and McClain added, “We’re excited to see it all come to life.”
China and the United States will be among the first Pepsi markets to launch the exclusive Michael Jackson King of Pop activity in 2012, with approximately 20 additional markets in Asia, South America and Europe continuing the international roll-out throughout the rest of the year.
On May 5 in China, a 330ml limited edition can will be available at retail locations nationwide. In addition, from May 15 – June 14, 2012, fans will be encouraged to share photos of their valuable Jackson collections or original artwork celebrating him, for a chance to win tickets to Michael Jackson THE IMMORTAL World Tour by Cirque du Soleil, as part of China’s “In Honor of King of Pop MJ” promotion.
Later in May, the U.S. will launch a nationwide retail campaign including a limited edition 16oz. King of Pop Pepsi can, as well as initiate a retail, music-themed promotion.
Frank Cooper, chief marketing officer, Global Consumer Engagement, PepsiCo added, “Michael Jackson will always be the King of Pop, and his music has always inspired fans and artists alike. But, this partnership goes beyond nostalgia and will engage with consumers all around the world with iconic imagery on more than one billion Pepsi cans, digital content and epic, live events, so that they can continue to connect with Jackson’s music and honor his legendary impact on entertainment.”
Michael Jackson has a long standing relationship with Pepsi spanning more than 25 years. The legendary King of Pop starred in his first Pepsi campaign alongside his brothers in 1983, as part of the Pepsi ‘New Generation’ campaign followed by Pepsi’s sponsorship of the epic BAD Tour and the iconic “Chase” commercials which served as the impetus for the current reunion. Pepsi also featured Jackson in the ‘Music Icons’ commercial that premiered during The X Factor in 2011.
Pepsi’s new “Live for Now” campaign is a culmination of extensive global research demonstrating Pepsi fans’ desire to capture the excitement of now and live each moment to the fullest. First launched in the U.S. last month, “Live for Now” will come to life through a breadth of global, pop-culture platforms, events and unique partnerships and will begin to roll out globally throughout 2012.
Today in Black History:
The original album, holds the Guinness World Records title for best-selling album of all time. It has been certified 29x Multi-platinum by the RIAA, featured seven top 10 hits, spent 37 weeks at the top of the charts and sold more than 104 million copies worldwide and counting…
Besides all that, Thriller had significant cultural influence. Michael broke unspoken racial barriers between pop, rock and dance music. He made music almost everyone could love.
It’s not often that the whole world listens to the same music, and there’s great power in that. You can’t have it unless just about every constituency is represented. That feat is probably one Michael’s greatest triumphs.